WaterGlam own acquisition

Evian 2016 Alexander Wang

For this year’s 2016 edition, Evian has collaborated with designer ALEXANDER WANG. Called 'Reflection of purity', the bottle features Wang’s barcode logo that is available in either black or white, thus highlighting the purity of Evian water that is visible through the horizontal lines. Wang’s design features two contrasting bottles with the brand’s barcode logo, one in black and one in white. The purity of Evian is emphasized through clean graphics and highlighted by the play of the lines on the bottle. Wang comments that 'the inspiration came from the desire to create clean, architectural lines that have a purity and simplicity to them, and at the same time also interact with the reflection and the dynamic of the water. The barcode logo is something that we have applied in different ways in our own collections, and we wanted to put it into a new context with this bottle. It plays with the idea of branding; a barcode is a recognizable way of identification, and we mixed that with the Alexander Wang logo and strong graphics. It became a kind of logo-barcode hybrid, with the lines also giving the impression that the logo is ‘dripping down’.'

  • Country: France
  • Origin: Spring
  • Orientation pH: 7,2 (Neutral)
  • TDS mg/l: 357
  • Type: Still
  • Bottle Size: 750 ml
  • Brand: www.evian.com

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