New imagery and story-telling ad from Swarovski
Swarovski made a fantastic new brand vision in 2021. This campaign represents the modern sparkling lifestyle where magic and science meet, instilling a sense of Wonder in anyone who experiences it. The film is bold and provocative, full of very nice visual effects like the best modern fantasy tales.
As I mentioned in my introduction, for me, every little crystal reflects on tiny water droplets. In the first part of the film, you can see a visual representation of this feeling, with which I am certainly not alone. Hundreds of crystals sparkle in the ether like many small drops of water. Enjoy it!